Since 1993, Foodservice Equipment Brokers has been supplying and serving the foodservice equipment needs of the local communities of Northwest Arkansas, Southwest Missouri, and beyond. Whether you need new equipment from the best brands, something serviced, equipment installed, or help designing your kitchen, FEB can fulfill your needs.
What We Do
Our focus is your experience. Being in this industry for 30+ years, we can answer any of your foodservice equipment questions, and help you discover what works best for you and your kitchen. The foodservice industry can be tough, so we want to assure you that we will be with you throughout your entire journey. We pride ourselves on delivering the best products and services all while providing excellent customer service.
With the launch of our new website, Foodservice Equipment Brokers has successfully moved the local experience and our great customer service to the web. Our online and in store price points are competitive with the big players, yet we combine that with the industry expertise our company possesses to make the online experience as personal as visiting our storefront in Springdale, AR.
Careers
We are looking for passionate people to be a part of our growing team. Interested in working at FEB? Visit our career page to see our open positions.
At Foodservice Equipment Brokers, we believe that collaboration is key to success. We work together, support one another, and share knowledge to provide the best solutions for our customers, ensuring that every project is a collective success.
Impact
We strive to make a positive difference in the foodservice industry by delivering quality products and exceptional service. Our team is dedicated to leaving a lasting impact on our customers and the communities we serve.
Integrity
We build trust through transparency, honesty, and a commitment to doing what’s right. Our integrity guides every decision we make, allowing us to create meaningful and long-lasting partnerships with our customers and colleagues.
Excellence
Excellence is at the core of our operations, from the products we offer to the service we provide. We set high standards and continuously improve to ensure we exceed expectations and lead the industry in quality and customer satisfaction.
Foodservice Equipment Brokers (FEB) was established by Karon Robbins after she borrowed $10,000 from her mother, demonstrating her entrepreneurial spirit and dedication to the foodservice industry. The business started in a modest 3,500 sq. ft. space on North Thompson Street in Springdale, Arkansas, where Karon began building the company’s foundation with a vision of providing high-quality commercial kitchen equipment and exceptional customer service.
1995
Karon married Bill Robbins, and the two combined their efforts to grow the business. They purchased a box truck, expanding their delivery capabilities and allowing them to better serve a growing customer base. This investment marked a key step in their journey to becoming a reliable and efficient equipment supplier in the region.
1998
To accommodate the company’s growth, FEB relocated to a larger 7,500 sq. ft. facility next door. This expansion allowed them to increase inventory and improve service offerings. That same year, FEB began securing contracts with prominent national chains such as Sonic and Fuddruckers, which helped to establish their reputation in the industry. Additionally, FEB joined NISCCO, a buying group that supports restaurant supply companies with greater purchasing power and access to resources, positioning FEB for continued growth.
Expansion and Partnerships
2000
Brad joined FEB, becoming a key member of the leadership team. His involvement marked a pivotal moment for the company, bringing new ideas and energy to further expand and enhance FEB’s operations and customer service.
2005
FEB continued its growth by expanding operations to Branson, Missouri. This strategic move helped broaden their reach and establish a presence in the regional market, offering an additional showroom and services to better serve customers in that area. Brenda, Karon's daughter, also joined the team as a salesperson, contributing to the company's expansion and strengthening their commitment to exceptional service.
2006
FEB relocated to its current, more spacious 10,000 sq. ft. facility and built an additional 10,000 sq. ft. warehouse behind it. The new location provided the capacity needed to handle an increasing volume of business and accommodate larger equipment inventories. That year, FEB also joined the NAFED (National Association of Foodservice Equipment Distributers) buying group, giving the company access to exclusive deals and further strengthening their ability to offer competitive prices and diverse products.
2007
Brad Dowse, FEB’s General Manager, earned his CFSP (Certified Foodservice Professional) Level 3 certification. This notable credential is recognized across the industry as a mark of expertise and professionalism, reinforcing FEB's commitment to industry standards and quality service.
2009
FEB’s Branson showroom was relocated to the Red Roof Mall, enhancing the visibility and accessibility of their showroom in a high-traffic area, allowing for greater customer engagement and showcasing their diverse product offerings.
2017
FEB partnered with 7 Brew, a fast-growing coffee chain, becoming a key innovator and solution provider for their commercial kitchen equipment needs. This partnership highlighted FEB’s expertise in designing and providing customized solutions for clients in the coffee industry and beyond, solidifying their reputation as an industry leader.
2019
The Branson office and showroom relocated to Branson Meadows in Hollister, Missouri, a move aimed at providing a more modern and convenient space for customers to view equipment and consult with FEB’s team of experts.
Recent Developments
2023
A new chapter in FEB’s history began when Brant, Marissa, and Brad purchased the company from Bill and Karon Robbins. This leadership transition marked a new era for the company, with a fresh vision while honoring the legacy and values established by its founders. The new ownership aims to continue the company’s trajectory of growth and innovation.
2024
Brad was elected President of NAFED. This accomplishment not only highlights Brad’s leadership skills but also emphasizes FEB’s prominence and influence within the industry, showcasing their commitment to advancing industry standards and best practices.
2025
FEB experienced a remarkable year of growth across both team size and revenue. The company expanded to more than 35 employees, doubled total revenue year over year, and acquired a new 10,000-square-foot warehouse to support its rapid growth.
Testimonials
Great service and always kind. Has been helpful to Onyx and myself for years.
Jon Allen Onyx Coffee Lab
Sean [Sales Consultant] is easy to work with, patient and flexible to our ever-changing needs. All projects with FEB have been great.
Sean Brightwater
FEB has always managed to pull through for me when I’ve needed them most, many times at the last minute.
Jerry Guillory Bentonville Schools
Great communication and service. They were efficient at getting me options and pricing, which allowed me to turn the job around faster.
Steve Brankle John Brown University
No matter if we came to them on short notice Brenda [Sales Consultant] was always there, very knowledgeable about the items and got us the best deal that they could. She has even taught me some things.
Laresa Depew Boys & Girls Clubs
We purchase weekly and anytime we need anything; Tami Jo [Sales Consultant] is always so kind, respectful, and ready to help in a timely fashion. We never have to worry about the quality of service or products we are getting. Love working with her!
Cierra Crust Clay Cooper Theatre
FEB was very responsive with any questions or scheduling. They met our timeline with the speed of installation.
Matthew Stovall Royal Ridge Construction
Tami Jo and Brenda [Sales Consultants] were very helpful in helping us with the measurements, choosing the right products for our needs, and timely installations. We have nothing but good things to say about our experience with FEB
